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Primp My Book: A brief history of the customized reading experience

By Molly Schwartzburg

Long before viewers watched Pimp My Ride or American Chopper—in fact, long before the combustion engine—readers personalized, customized, glamorized, and just plain peacocked their books. Whether encrusted with jewels, adorned by portraits of queens, or scribbled upon with ballpoint pens, the books pictured here demonstrate post-market enhancements, or primping, as a recurring phenomenon in book culture across centuries. These volumes embody fantasies of transformation through the act of dressing up. The story of the custom book starts with medieval illumination, a process that primped a book on the inside. The remaining books mediate the relationship with the text through their covers.

The warmth of red velvet, the chill of a silver hinge, the sparkle of precious jewel, or the smell of fine leather can create a sensory experience that complements, critiques, or even contradicts the words within the covers. Using these diverse materials, as well as techniques from inlay to Cosway, these covers make statements, sometimes even jokes, about their books’ contents.

 

Students in The University of Texas at Austin Professor Janine Barchas’s fall 2010 graduate seminar, English 384k: Graphic Design & Literary Text put together a display case at the Ransom Center with these examples of various bindings. This display can be seen during Reading Room hours through the end of January. Students who worked on this project include Lynn Cowles, Colleen Eils, Jennifer Harger, Brianna Hyslop, Aaron Mercier, Michael Quatro, Robin Riehl, Jessica Shafer, Connie Steel, Laura Thain, Joanna Thaler, and Jay Voss.

Comments

Julie Wall
Reply

GORGEOUS, WILD AND AMAZING TEXT AND PHOTOS. Going WAYYY back in time……Thank you all!

Chris Jones
Reply

What a fantastic collection! Thank you for giving me a little vacation from my otherwise ho hum day.

Micah Erwin
Reply

Scintillating!

a common person
Reply

Love the title, the inclusion of Kops’s cover, and learning that there are so many specialized terms (i.e., “gauffered edges”) for describing such amazing books.

carl
Reply

Sheet, purple sateen interiors, fuzzy dice….

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