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The Ransom Center holds the Alfred A. Knopf, Inc. archive, which includes books published under the Borzoi imprint and books from Alfred A. and Blanche Knopf’s personal library. The Ransom Center’s Associate Director for Exhibitions and Fleur Cowles Executive Curator, Cathy Henderson, and Associate Director and Hobby Foundation Librarian, Richard Oram, collaborated on The House of Knopf, which consists of collected documents from the Knopf, Inc. archive and is now part of the Dictionary of Literary Biography series.
Under the title heading, The Borzoi Credo, Alfred A. Knopf’s principles of publishing appeared in the November 1957 issue of The Atlantic Monthly. Chief among his many standards in book production, Knopf stressed quality:
“I believe that good books should be well made, and I try to give every book I publish a format that is distinctive and attractive.”
It comes as no surprise that a Borzoi book published by the house of Knopf would resemble the personalities and preserve the canon of its founders, Alfred A. and Blanche Wolf Knopf. In fact, Blanche, fond of the Russian wolfhounds’ aesthetic look, chose the Borzoi as the publishing house’s legendary colophon. Ironically, Blanche later owned a pair of borzois and grew to despise them, wishing she had chosen another dog for the Knopf imprint.
Known for their distinctive styles of dress and aggressive business demeanors, Alfred and Blanche burst into the publishing scene in 1915. And, style for style, Borzoi books, like the fashions of Alfred and Blanche, made a statement.
Favoring English tweed jackets and lemon-colored shirts, Alfred broke through the monochrome haze with his flamboyant style. Blanche preferred French haute couture, and was often found sheathed in classic Dior, oozing Parisian cool.
Knopf author Elizabeth Bowen, distinctly recalls her first encounter with Alfred Knopf in Portrait of a Publisher (1965). In the early 1930s, Alfred Knopf asked Bowen to meet him for lunch at the Savoy while on one of his trips to London. Already knowing Blanche well, Bowen recalls how she waltzed into the large foyer when it suddenly struck her that she had no idea what Alfred looked like. Trying to orient herself, Bowen put on her spectacles and circled the room:
“Then, my eye lit on a tie, some distance away. The sun glinted on it. The tie was not so much magenta as the dark-bright purple-crimson of a petunia, and it was worn with a shirt of a light green, just too blue to be almond, just not blue enough to be verdigris. Tie and shirt were at some height from the ground; their wearer stood leaning in a doorway or archway, a vantage-point some way away from the throng. He looked almost sleepy. With an onlooker’s great calmness, one might say indolence, he was considering everybody, including me.” Bowen’s instincts were correct; the colorful stranger was indeed Alfred A. Knopf.
Five short years after founding the Borzoi imprint, Alfred and Blanche had firmly established their high standards of book production, becoming formidable figures in American literary publishing.
The pair often used their striking Tudor house in Purchase, New York as a meeting place for entertaining Knopf authors. Known as “The Hovel,” Alfred and Blanche’s home was anything but. A 1928 Westchester County newspaper article entitled, “By Their Books Shall Ye Know Them,” highlights the most important room in the house: their library. Filled with exquisite books with fine German bindings and work of the world’s best typographers, their library held representatives from important presses.
The Knopf’s standards remained intact even during World War II when paper and other essentials were scarce. Books printed during that time enclosed a notice from the publisher assuring the purchaser that, despite the need to economize, Borzoi books would continue to use the highest quality cloths that could be procured and carry on exceptional typographical and binding design. In fact, the notice said that the slimmer models afforded easier readability and handling than their fatter fellows.
Alfred, ever the advocate of fine quality, staunchly resisted the introduction of inexpensive paperbacks following World War II. He finally gave in and established the Vintage paperback series in 1954, under the stipulation that even Knopf paperbacks uphold the same aesthetic values and employ his talented book designers, such as Warren Chappell.
Alfred and Blanche made sure to impart their personal signature upon every Borzoi book, so that each publication was a work of art in itself. Alfred and Blanche’s high standards in book production attracted many of their authors, including Willa Cather.
As Bowen put it, “part of the splendor of a Knopf book is that it does not revive or cling to an old tradition, it founds a new one. This is a beauty which is contemporary, a work through contrast, pure and clarified colour; angle, surface. A book of this kind is not only to be devoured by the eyes, but handled: it is a pleasure to the fingertips. It gains weight from the fine solidity of the paper; yet lightness from the set-out of the distinctive type on each spacious page.”