Every Monday, my boss, my co-worker (the other marketing intern), and I have a meeting to discuss what was accomplished during the week before and what tasks take priority in the coming week. We have two shows coming up in the next month that are very important in terms of marketing, so at our meeting my boss assigned us large projects to accomplish within the next few weeks. I’m very excited about mine because it involves a good community outreach program, but is still an important marketing strategy for one of our biggest shows – 101 Dalmatians: The Musical. My job will be to try to form partnerships with as many pet stores, dog rescue groups, shelters, and other similar establishments as possible. Apparently, 15 of the real dogs performing in the show were rescued from various shelters and pounds around the country. Many of them were injured, malnourished, or otherwise extremely unhealthy. The staff for the show nursed them back to health and gave them excellent living conditions, and then professional trainer Joel S. prepared them for the show. They are so gentle with the dogs, and are determined to find them permanent homes when the show’s tour is done. There will also be excerpts in each program to inform people of the gravity of the decision to get a dog, as well as information on adopting rescue animals.

I’m sure the rescue groups and shelters I talk to will be very excited. I’ve already emailed about thirty in Austin, and have at least twice that many left to contact. This show could really make a big impact on the animals in the community, and I am so glad I get to be a part of this effort.