November 17, 2009
This past week at C3 Presents has been spent doing research on two different projects. The first was a spreadsheet derived by our festival marketing department in order to identify various cities of interest in regards to advertising measures in order to fully optimize the future sales of festival tickets. In other words, I have been doing research on marketing outlets in many of the major cities in the U.S., ones that have demonstrated positive spending trends in previous years of our festivals. With this information we’ll able to better market to these specific regions, and more importantly, know where our advertising budget would be best spent. The spreadsheet is a rather time consuming one, due to the needed information and the multiple outlets online in which I must investigate in order to obtain such information.
The second major project I have been working on this past week was developing artist biographies for our promotions department. In order to spread the word of future shows, C3 Presents releases a Press Release, if you will, for each show, well in advance in order to create a buzz about the future performance. That being said, part of this press release is the biography section which is essentially a one to two paragraph look at what that specific artist has accomplished, is known for, etc. This has been quite entertaining actually. It’s funny to see exactly how much I actually knew about these various acts before writing about them, and now, obviously, I have quite a better grasp on the careers and endeavors of these performers.
Other than these two assignments, I’ve continued to help out at reception extensively. In fact, yesterday the receptionist had to leave in the middle of the day, and I ended up running the front desk for the remainder of the day. This was by far the longest I’ve worked reception in one day since my arrival to the company early in the year. However, such as anything, once establishing a rhythm, its easy to to make the work go as fluid as possible.
The project with the HR department has been pushed back a few days, but is still promised to be in my immediate future. So with that, I will bid you adieu until next week, and as always, more to come!
-DGray