A Towering Thirst
Monday we held a press conference announcing a new product that will help fund scholarships at UT. H2Orange is a new brand of purified Texas water that’s packaged in a bottle shaped like the UT Tower.
This is the first time the Tower has been licensed for a consumable product.
I know a lot of you are concerned about the environment. H2Orange is packaged in bottles made from 100% recyclable plastic, and carbon credits have been purchased through Green Mountain Energy to offset energy used in H2Orange’s manufacturing and transportation. The company has vowed to keep up with advances in technology to make sure that the product is packaged in the most environmentally friendly way.
The product is the inspiration of alumnus Tim McClure, who developed the idea in collaboration with his colleague and fellow alumnus Steve Gurasich. Tim and Steve are the “G” and “M” in the celebrated Austin advertising agency, GSD&M. They’re the folks who brought you “Don’t Mess With Texas” and other memorable messages.
Every bottle of H2Orange purchased will help reach our goal of raising $1 million annually for scholarships for the next 10 years and beyond.
H2Orange goes on sale next month.
Architect Paul Cret designed the Tower in the 1930s with the intention that it become “the image carried in our memory when we think of the place.” Because the Tower is such a powerful symbol of the University, we are careful about the ways we depict it. I believe using it to fund scholarships is appropriate.
In 1998, Coach Mack Brown asked Longhorn fans to: “Come early, stay late, be loud, wear orange.” I think H2Orange will build on that tradition with its own slogan:
Hook ’em, Horns!