In December, a consortium of advertising and telecommunications special interest groups published the Embedded Metadata Manifesto establishing five principles to promote better metadata management practices when circulating media files. In response, Madison Avenue has moved to implement measures that reduce industry errors costing millions of dollars each year while improving ad production by embedding instructions for editing and post-production processes directly into advertising content when it is created. For more, see this December 13th article in MediaPost News.
Image courtesy paidContent.org.











